Goldfish crackers have formally been renamed “Chilean Sea Bass” crackers. Is that this some kind of warped joke? A perverted Halloween snack rip-off? How very dare they! Don’t fret—it’s only for per week.

The seven-day rebrand was chosen as an “adult-sounding” title, consistent with their internet web page, nonetheless the contents of the package deal deal deal preserve the same—baked Cheddar-containing fish-shaped bites. Goldfish are for children. Chilean Sea Bass are for adults. They’re one. (Sorry to get all The Substance on you.)

This title swap started on Wednesday and continues by means of Oct. 30. They’re not going simple to get your palms on, nonetheless. You gained’t have the ability to uncover them in your native grocery retailer; throughout the event you might be compelled to get them for the fragile title alone (and actually nothing else) you need to get them organized from the Goldfish Smiles internet web page, priced at $7.38 for a two pack. Have in mind, they might promote out on daily basis. Likelihood is you will ought to signal on at 9a.m. Japanese Time to order whereas offers final for the day. (As quickly as additional, why although?)

As an grownup who can select from many crackers contained in the grocery retailer, I would love they went the additional mile and truly flavored them like Chilean sea bass. That is presumably why I’m not inside the marketing and promoting and advertising and marketing enterprise. (That mentioned, Calbee shrimp chips are freakin’ scrumptious, so why not take a hazard?) Inside the event you too search a method with a bit additional pizzazz, the choice trendy flavors of Goldfish, like pizza, pretzel, Frank’s Pink Scorching, and parmesan may enchantment to your refined grownup palate. These have the same earlier title, nonetheless a minimal of they’re simpler to go looking on the grocery retailer shelf.